Don’t Let Corporate Jargon Infect Your Ad Copy

CC) Gavin Llewellyn. www.onetoomanymornings.co.uk. Original image at https://www.flickr.com/photos/53682558@N06/6826303487

Recently a LinkedIn connection shared a photo she’d taken of an ad at the airport. I don’t want to ID the company, so let’s just say it read something like this: “We think digital business solutions empower employees and improve collaborative teamwork.” Not being quite sure what the message was supposed to mean, I looked up the business and found that it is a provider of fiber-based digital communication…